Florida Insurance Crisis Explained: Roofs, Hurricanes, Replacement Cost & Rising Premiums
With over 50 years in the insurance industry, Eddie breaks down what’s really happening behind rising premiums, disappearing carriers, roof age restrictions, and the growing gap between market value vs. replacement cost.
In this in-depth conversation, we cover:
Why Florida insurance is a “different animal”
The real reason older roofs are being denied coverage
Replacement cost vs. market value (and why most homeowners misunderstand it)
Actual Cash Value vs. Replacement Cost policies
Common homeowner and business insurance mistakes
Why underinsurance is more dangerous than no insurance
How hurricanes, lawsuits, and maintenance issues impact coverage
Business insurance gaps that can financially crush small businesses
The role of independent agencies vs. captive insurance companies
Eddie also shares insights from decades of experience serving Pensacola and the Florida Panhandle, helping homeowners, contractors, churches, condos, and business owners navigate an increasingly complex insurance landscape.
If you live in Florida—or own property or a business—this is a conversation you need to hear.
Listen to the Interview!
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Full Episode Transcript
Hi friends, Jean Valentino. Welcome back to another episode of Gene Valentino’s
Grassroots Truth Cast. We’ve had them all on the show from all walks of life,
but when I bumped into Eddie Xarin, I got to tell you, I came across a guy who
just happens to be uh man stayed in an insurance industry profession, which is
where I started many years ago. So, when I met Eddie during my uh travels more
recently uh here in Pensacola, Florida, I knew this was a topic I a person I was
going to have on the show at some point. The Eddie Xarin Insurance Agency
provides personal and commercial insurance. Yes, they’re here locally in
Pensacola, but they’re doing stuff nationwide. And that’s what I wanted to
talk about. Not only his areas of expertise locally and what he’s providing for in terms of insurance
coverage locally, but I want to talk about the industry. I want to talk about the issues and then I want to make sure
you talk to Eddie about the same issues. It’ll help you understand why the
insurance has been such a debacle over the last several years and what Eddie
did to survive during a rather auspicious times under political
political changes in our nation and social economic changes in our nation.
We’re going into it right after this.
Hello everyone. Please keep supporting Jean Valentino’s Truth Podcast. We need
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Hi friends, welcome back to the Grassroots Truth Cast and meet my guest Eddie Xarn of the Xarin Insurance
Agency. Hello Eddie, how are you? Good. Jean, how are you? I’m doing fine. We on this very cold
January day in 2026, we find ourselves uh with a little time
on our hands to have an insurance conversation. It might have been about frozen pipes,
but but um the the fact is is there’s um so much going on in the industry in
general, and Florida really is a different animal. Uh Eddie, but before we get in on some of the specifics, tell
me the general uh tidbits about the Xarin Insurance Agency, your team, and
your scope of work you do right here in Pensacola. Well, we uh we like to think about our
agency as the Walmart of the insurance industry because we we do virtually
anything that people need and we’ve been doing that u for 50 years. I started my
career in September 1st, 1975 with Nationwide and and then it progressed
from nationwide to independent status. And uh so we operate as a full-blown
independent agency. And we represent uh our insurers. We I like that we we
represent our insurers versus representing insurance companies because it’s the ins it’s the insureds who pay
our bills. Yeah. You know, one of the things I’ve noticed about the industry over the last
50 years and is that it has morphed uh
big fish eating small fish and I’ve noticed the industry’s policies and
positions changing uh and and it really got even more confusing to the public
because they were changing on a state-by-state basis. It wasn’t necessarily wasn’t necessarily a um a
policy that was geared for the nation’s uh clients of a given company. It was
geared more toward policy and financial um disciplines based on what the legal
uh mandates were within those states. Uh
generally speaking, I find that um uh the McCarron Ferguson Act and other acts
going back to the 1950s pushed insurance down to the state level. And as a
consequence, when you became a licensed agent, there were nuances
uh uh uh in each and every state that you were taking a licensing exam for.
and um uh only by endorsement we could see is uh these policies being able to
cross state lines. Did it create more confusion for you or did you care? You
had business in your own state, but did you worry about business in 49 other
states? Well, not not 49, but you know, we we do
business in other states like Alabama, Mississippi, uh uh Georgia, I we have a
little bit in Texas, but each state has their own own rules and uh of course the
McCarron Ferguson Act made it a it made insurance a state regulated uh item. But
you know, Jim, when you talk about the federal flood program, for example, some of the stuff that the federal flood
program has done over the years has really been adverse uh risk selection. And as a result, I
read that the the flood program operates every year at a 20 billion plus deficit. Of
course, I guess you know where that deficit comes from. uh ultimately taxpayer funds. But uh the idea of a of
a national insurance program for property, especially wind,
has always been kind of an intriguing subject. But the problem with states
seems like if they don’t have a problem with wind uh you know the the state governor
whoever the regulatory bodies they don’t seem to be that interested in anything that be a
national wind program for example because they don’t have a wind they don’t have a wind problem and uh so I
don’t know if we’ll ever we’ll ever get a national wind uh program in the United
states at least in my lifetime. Yeah. I remember looking at it just a
little differently and saying, “Well, why don’t you just include wind in all 50 states and if someone thinks they
don’t have a wind problem, endorse it off the policy because the law allows you to and give them a credit
for taking wind off the policy.” Uh as opposed to some other states when it’s
where it’s vital. What what um I’m concerned about is that uh the states on
a state-by-state basis are basically going allocart with the menu on what’s
hot and what’s not in their region and the premiums are showing it. For example, look at our look what’s been
the case here in Florida for the last several years regarding hurricane, wind,
flooding, and everything else. The basic perils of pol. you you’re having trouble getting a standard insurance company
here. Now, I know it’s coming back now and things are relieving uh uh pressures
on the homeowner and the automobile driver and the business owner, but what in your opinion has happened over let’s
say the last two or three years to the average homeowner or driver that’s
impacted the way they were covered before and paying before versus today?
Well, all the carriers, commercial and uh residential,
they they would really like to ensure a new property away from coastal water. Uh
that’s their ideal risk. So, if they can’t get that, they’ll ensure an older
building uh that’s uh preferably in new
condition. And that’s where we have ongoing battles on a daily basis of
finding risks that are older uh that will qualify for a carrier. Of
course, the roofs are the number one issue you you go through. And uh I guess
the general consensus of the industry is that if if Jean, if you and I have a
house next door to each other and you’ve got a new roof and I got a 20 year old
roof, the senses we have a hurricane, the new roof is going to sustain the
hurricane much better than my older roof is going to sustain it. And that’s about
all they really uh seem to to really uh hang their hat on is that the age of the
roof. And it doesn’t seem to make much difference if it’s a 50-year architectural shingle or a metal roof or
whatever. They just want to ensure buildings that have relatively newer roofs. And that’s that’s just where we
are. And then you have to have these inspections and uh and they will, you
know, they will decline to ensure a property for uh obvious maintenance
issues or they give you 45 days to correct them. But it’s it’s a battle. That’s that’s what we do a good bit of
the day, just trying to qualify risks that carriers will take and give them a
a a competitive premium and and good benefits because, you know,
when you you get a carrier who’s going to give you an actual cash value policy
where everything’s depreciated, that to me is a open invitation that when the
customer has a claim uh that they going to be very disgruntled.
Yeah. What do what do you see as the biggest uh insurance mistake that people
are making right now, knowingly or unknowingly? Uh where are they where are you finding that they’re falling into
trouble, not maintaining their property? uh
because that uh and it’s really uh some
of the people that can’t maintain the property can’t afford to buy insurance
and then when they don’t maintain their property like for example they have a leaky roof you know what’s going to
happen over time you could have rotten trusses and all kind of other issues
but uh proactive building maintenance I see is a real problem in a lot uh a lot
of areas in in in Florida and uh I don’t
know exactly uh why that is but but we see a lot of a
lot of properties are just not wellmaintained and and uh if they do get
insurance it’s actual cash value it’s a basic form it’s really not very good
coverage but it’s the only coverage they can get and they’re paying more for a
whole lot less. Uh, but I don’t know. Uh, I don’t really
know what a a solution to that would be because we haven’t we haven’t found one.
Do you find do you find the people being overinsured, underinsured
when you ask them, do they know uh how how astute are they with their coverage
and the level of risk they’re they’re knowing or unknowingly taking right now?
You know, it’s it’s funny because uh you can tell someone based on a Marshall
and Swift software replacement cost guide that we have to deal with every
homeowner’s car carrier that we write with and say you come up with 600,000
and the insured says, “Wait a minute. Uh the most I could sell this house for is
300,000. Why would I want to insure it for more than the market value?
Because the homeowners policy being a replacement cost policy is not is not a
market value policy. It it’s what it would cost to rebuild your home with new materials. And unfortunately, those
reconstruction or construction prices and material costs have not gone down
that I can tell. uh in many many years they they basically g continue to go up.
So you get a discrepancy between the market value and replacement value. And
a lot of people I just don’t believe they understand the difference. I don’t know if they don’t
want to understand it or or they just don’t think it’s valid. it. It cost a
fortune to rebuild and uh we insured a
we insured a office oh three four years ago and it was a very nice office and
the replacement value per square foot was like $550 a square foot and uh that’s what the guy
paid to build the office. I mean, he had all the records. Uh, but cost of recon
of reconstruction has not gone down. And I don’t think uh I don’t think we’re
going to see it go down even though the price of housing is going down a little
bit and uh some of the builders are giving incentives to buy down the interest rate to make it more
attractive. But to build a house or build put up a commercial building,
that’s been nothing going down about either one of them. Eddie, do you think most homeowners
understand the difference between market value on the house and replacement value?
I do I do not believe the average consumer understands that. Uh, and of
course, you know, if they’re not if they’re not dealing with it, they’re not in the construction business and they
haven’t had a loss and and you know, they they bought the house and they just
don’t have anything really to hang their hat on, but it it’s u it’s amazing. Uh
there there was a time where replacement value and and market value were pretty
close, but uh a lot of times they’re they’re not. And uh you know, you could
take a a million-doll home and put it uh
you know, East Hill somewhere and uh it might be worth two million,
but you could take that same million-doll home and put it in an undesirable area. It might be worth
$700,000. So the location, you know, has a lot to do with market
value, but replacement value is not really uh not really derived by the uh
location. It’s uh it’s just what it cost to build the house. Yeah. The cost um to rebuild. I remember
I used to be an instructor of the insurance licensing courses going way back and we talked about five maybe six
different um values replacement value and uh in and insurance value or or or
ACV value or market value were just two or three uh different values. There’s
also um appraised value from a tax point of view. Uh there’s there’s all kinds of
values and one of the problems you think you have is that you know when the house
burns to the ground you’re not worried about the value of the land uh the waterfront or the concrete. It’s
probably there to stay. People don’t often understand that. Folks, we’re talking with Eddie Zarin. He’s uh with
the Xarin Insurance Agency. Been in the Pensacola region for oh help me out
Eddie close to 50 years. um 50 years. 50 years. It’s been um I came to town
about 44 years ago and I I knew you’d you’d been around then. He’s on 229
Beverly Parkway, Pensacola, Florida 32505. His office number is 850438-9169.
Give Eddie a call. Uh you know, sometimes it’s not about just wanting to
sell you an insurance policy. Some people are in dire straits, Eddie. At least that was my experience. They
didn’t have a clue whether they were covered or not, whe what they should do.
They needed some direction. And you know, in this business, um it’s not like
you make a fortune off of a a policy. You’re you’re hoping a lot of policies
accumulate to support the business over the years. And that’s how uh the insurance business works from a from a
occupation or professional point of view. And Eddie’s got a CPCU. He’s a
chartered property casualty underwriter. I won’t hold that against you, Eddie.
Well, it took me it took me six years to get it, Jane. Uh someone who’s smarter
than I probably could get it for years, but took me six years. But it’s uh it’s
a it’s a very comprehensive overview of the insurance industry
uh legal aspects uh operational uh accounting statistics rate making um
so it it was a it was a wonderful experience. Uh there just so much to learn in this industry and I love I love
the fact that it has connected me to so many wonderful people. over the years, people that I became
dear friends with that I would have never met probably in another type of
business. And I that’s the part that I like most about it. I don’t particularly like insurance companies per se, but I
sure do like the clients we’ve uh had the privilege of serving.
It’s always been a pleasure as well uh to just to have a friend in the insurance business. Uh insurance people
by their very nature seem so well connected on so many fronts and I understand the spirit of the independent
agency system which is what you are. uh you know, insurance companies come and
go, but uh so you want the flexibility of
being able to place their coverage and the renewal uh their renewal of their
coverage into another policy into another company if the circumstances warrant. Um
what what what rules would you put out there? Would you recommend an ins a homeowner uh check his policy once a
year? Um, do they know what’s covered and not covered when you review the
policy with them? Well, you know, one shoe doesn’t fit, you
know, every every foot. uh when you look at a when you look at
any kind of especially a property policy or liability policy, I would encourage
people to look at the exclusions because you most of us think we know what’s
covered, but what we don’t fully understand is what’s not covered. and uh
the exclusions, reading those, you know, if if if there’s an exclusion in there
that really you have a real problem with. A lot of times you can pay a little extra money and get the exclusion
removed and some, you know, and sometimes you can’t. Of course, flood is a a basic exclusion that you you’re
going to have to get a separate flood policy if you want flood insurance. But, you know, it’s interesting to me
contractually when you think about homeowners insurance. I remember doing
the people’s homes way back and you look at their home and the shingles are
curled up and you say to the homeowner, “Mr.
homeowner, are do you notice your your shingles are curled?”
A lot of times they would say, “Well, uh, Eddie, uh, the roof’s not leaking.”
Well, I couldn’t argue the point whe the roof is leaking or not. I I didn’t
actually know. And some of them would say, “Well, you know, if we have a hurricane, I’ll get a new roof,” which
was true. So the industry really would were putting on new roofs
uh for roofs that were basically had no life value left and contractually
a property policy has a exclusion for wear and tear. Uh, and
that’s what I guess we’re going through right now is is is getting away from
paying for uh, you know, a worn out roof, for example, or whatever. But, you
know, that’s the way it was for forever. We, the industry bought new roofs and
with the number of hurricanes we had that what, you know, there wasn’t much point in
actually changing out your shle, just wait for the next hurricane. But that really that’s really changed now.
Yeah. What kind of weather damage do you think uh surprises homeowners the most
uh when they go filing a claim? They think they’re covered and all of a sudden they find out they’re not. What
What’s your experience? Well, the time to find out what your coverage uh are before you have a claim
because obviously, as you know, when you have a claim, you can’t you can’t alter the policy
uh based on your data loss to change the coverages. It doesn’t work that way. But, you know, uh I think one of the
things too, a lot of guys, you know, have these uh garages that, you know,
they go out there and they tinker and maybe they got a couple old cars or whatever and that out that outside
building could be worth, you know, $50,000 real easy and they have a loss.
They find out they’ve got $5,000 coverage on that out building and they
just, you know, they never knew it. no one ever asked them. Or, you know, if you had a $15,000 ring for your wife and
she left it on the dresser and you went to dinner and came back, somebody broke into the house and stole that ring and
you find out you got 2,000 miles coverage because there was no scheduling of the jewelry.
uh there’s a lot of uh a lot of potential uh areas where you could have inadequate
coverage, but like I say, the time to look at your policies before you have a loss. And uh of course, none of us think
we’re going to have a loss. And maybe maybe we won’t, but chances are you’re
going to have something in in the state of Florida. Yeah. in your mind. Um, let’s switch
gears and move talk about business insurance for a minute and the general liabilities, excuse me, associated with
it. What is it, um, the most common insurance gap on the business owner side
that you see small businesses uh, suffering from? What should they be keeping their eyes on?
Well, the value of their uh contents which would include their inventory and
generally the inventory is it would be covered for the cost. In other words, if
if the wholesaler says it’s a wholesale electrical company, the inventory would be covered uh at wholesale not retail
and you know the value of anything and everything inside that that building. A lot of times the inventory
fluctuates. So you can either kind of pick a high number and ensure
for that amount or you can do a a month of reporting form and report your
inventory so you don’t get in a inadequate situation. But most people don’t want to do that. So really
probably the easiest way just pick a pretty good high number. And if you if you got in a situation where inventory
look like it’s going to go way up, stay up, then you increase your coverage. But, uh, proper amounts of insurance
because, you know, a lot of people say, well, if I go up on
the contents, if I go up on the building, uh, it makes the premium go up. Well,
that’s true. But the idea is to insure properly and you know and if you
don’t owe if you don’t owe any money on your house, you don’t owe any money on your business and you decide, well, I’m
not going not going to buy property insurance. I’m just going to selfinsure. Well, you you can do that. And uh you
have a loss, you just pay for it out of pocket. Most of us are not in situations
where that’s an ideal course. But uh
there was a time when the market was hard where we were getting quoted five and eight and 10% win deductibles and
and there are a lot of people still believe that those those wind
deductibles apply to the amount of the loss but and that’s not the case as you know
it applies to the total amount of coverage and uh
they just just didn’t really have any idea how how large that wind deductible
really was. I mean, you know, if you got a million dollar bill with a 10% deductible,
you got a $100,000 win deductible. And if if you lost the $50,000,
you don’t have any coverage. Yeah. Hey, staying with the business
insurance coverage for a minute, what um claim could occur that could financially
crush a small business who has a business owner’s policy with you? What’s
the kind of claim that would just take take down a small business that you’ve seen?
Well, you could have a you know, you could have a situation where your building was destroyed. you can’t
operate and you have loss of business income on
your policy, generally 12 months is about as long as you can uh get loss of
business income for, but it might take two years to get you squared away so you
can get back into business. So then you got a year where you’re dealing with construction
or whatever and uh and your business is not operating. That could that certainly
could put you out of business and uh you could have issues with you know your
suppliers because of natural disasters. Uh, of course in Florida getting getting
good qualified employees seems to be more and more of a a challenge. Of
course, in our industry, young people don’t seem to be interested one iota in
the insurance business, which is kind of a shame because I don’t believe they understand what what the insurance
business is. I know when I grew up, we had I spent a lot of time with my
grandparents. There’d be someone coming to the door, white shirt, tie, and my
grandmother would pay them a dollar, a dollar a month for some kind of
insurance. And when I grew up, I thought that the insurance industry, that’s what
the insurance industry was. You know, little did I know about mandatory
workers comp. building insurance when you have a lean holder, a mortgage company, and
automobile insurance, all the things that were mandated by law or are lenders that require
people to have it. When I figured out about all this requirement, I said,
“Well, it seems like the what we what people in the industry have to do is convince people to do min with them
versus somebody else.” And uh I have uh I I have thoroughly enjoyed
uh my career as I said earlier but you know and it’s uh
you know to make to do it right and help people uh because you help people you
help indirectly help yourself business. Well that’s what I noticed. Yeah that’s what I noticed about you is how much fun
you’re having with it. Folks, we’re talking with Eddie Xarin from the Xarin Insurance Agency in Pensacola, Florida.
Uh you can subscribe on our podcasts and we send out our podcasts every week. Um
uh our Newsmax episodes, our radio station episodes, and individual interviews like we’re doing here today
with Eddie. Eddie is um is is what I appreciate in the insurance business,
someone who’s lived through the chapters. you know, we’re in we’re we’re he sits against a backdrop of affordable
insurance just in Florida alone where carriers are leaving the state, some are coming back into the state. The politics
behind that we don’t even have time to talk about today. Um but it’s a major
issue. Another major issue which we were looking at uh that we’re not going to have time to talk about today is the
roofing scams and all of the um uh the plentiful lawsuits that are out there
against these roofers that come in on the tale of a hurricane or windstorm. Uh
a a story unto itself that uh states by state need to have been addressing.
Again, it’s why I wanted to nationalize an insurance program so that the application of the law would be treated
more seriously on a federal level uh for all carriers, all insureds, all agents
nationwide. And um uh but uh Eddie uh uh in in the last 5 minutes or so, throw in
a plug of your agency, the anything else you’re you’re selling for insurance
you’d like us to to know about. We’ll have you back for another episode to talk about the issue duour as as the
in industry evolves. Anything you’d like to add? Well, we are all right. We are the
largest family-owned independent agency in Pensacola. As far as I know, all the
other larger independent agents have sold out to national companies. Some of
them sold out more than one time. And of course these national companies
they they run these businesses. We run our own business. We make our own
decisions. And uh it it my the officers in my in our
corporation are me and my my son-in-law and my and my son.
And uh we have employees been here for 20 years. And uh but we uh we specialize
in uh contractor insurance, condominium association insurance,
uh commercial properties, homeowners, uh we have the carriers
that we can we can shop. So instead of calling like a nationwide agent and we
don’t even have any exclusive nationwide agents anymore to get to get one
auto quote for example we can give you six including Geico Travelers
Park for Nationwide auto owners I mean great great companies and the prices
depending on the risk do vary and sometimes and sometimes they don’t vary, but you know, at least you when you get
more than one opinion about the subject, you you have a better understanding of where you know where you are. But uh
automobile insurance is is going down. But I remember when I insured two cars
back in the uh 70s for full coverage was $250 a year. Yeah,
$250 now would may make one monthly
payment on your auto insurance. That sounds right.
Yeah, boy. The times they have changed, but um the prices went up, but um you
can ask anybody. It’s sluggish the way they’re handling claims, the claim process in general. It’s turned out to
be um uh reported that it is not it’s
been a a stain on the insurance industry, at least in Florida, uh was
the sluggish claim process, but not with Eddie Xarin at the Xarin Insurance Agency in Pensacola, folks. One of the
things you like about, you know, people buy people, right? I mean, we we kind of want a certain association with people.
And Eddie has um gone out of his way to make sure you know what he’s doing, why
he’s doing it, and um he actions speak louder than words. He’ll be there in
your time of need with his team of some 30 plus people on the Xarin Insurance
Agency. uh your website address your website address Eddie
uh zared insurance agency.com or they can call your agency office at
850438-9169.
We’re just going to have to have you back to get into some of the other issues as uh storm events occur over the
next months and years ahead. Let’s bring Eddie back for a a spot check on what’s
going on in the um in the weather conditions or the the perils that have
been affecting people in certain regions of the country and not other areas. Eddie Xarin, thank you for being with us
today. Any final word? Uh thank you for having me, Jean. I’ve enjoyed it. I can I can ramble on about
the insurance industry for days. I mean it’s you’re in good company.
Yeah, we sure could. Some people say, um, I’d rather watch paint dry. Yeah.
Well, wait. Well, my response has always been, well, wait till the crisis hits and you’re
looking for a serious answer in a timely way. Let’s see. Let’s see how much
patience. You You’ll have patience then to listen for the right answer. Eddie, thank you for being Thank you for being
with us today, my friend. Thank you, Jay, so much for having me. And and thank you ladies and gentlemen
for joining me on another iss another episode of Gene Valentino’s Grassroots Truth Cast. Eddie Xarin, the Xarin
Insurance Agency, Beverly Parkway. Uh that’s Z ah RN.com
and and check him out and give him a call. If you have trouble finding it, you can contact us through
genevalentino.com and the website here to which you have subscribed. We’d love to have you as our
subscriber as well. And we will make sure absent anything else we we get you
in touch with the Xarin Insurance Agency. Thank you again, Eddie. And thank you, ladies and gentlemen, for
another episode on Gene Valentino’s Grassroots Truthcast. See you soon. Hi
friends, Jean Valentino from My Pillow. You know, this past year has been one of the hardest in My Pillow’s history. It’s
because of you that they are making it through though. They want to thank you for your continued support by passing on
some Christmas specials to all listeners and viewers. Did you know you can get the Children’s Bible Story Pillow
Fivepack for $29.98? or my slippers with a free bottle of
leather protectant spray for just $39.98.
Or how about the blankets, the comforters, and the duvet for as low as $25
and a blowout sale on the standard My Pillows for just $14.98.
So go to mypillow.com or call 1 800-589-4706
and use the promo code. Don’t forget the promo code. Use the promo code genev to
take advantage of these wholesale prices including standard size my pillow.
Originally $49.98 now only $14.98.
The queen size $18.99. Or kings only a dollar more.
We know My Pillow products come with a 10-year warranty, but My Pillow has just
announced that they’re extending their 60-day money back guarantee. That’s
right. Orders placed between now and December 25th will have a 60-day money
back guarantee extended through March 1st, 2026.
Let’s get on board with My Pillow. They’ve been there for America. Let’s get there for My Pillow.













